Hoof Happy

Client: Hoof Happy Vegan Ribs

Stills + Stop Motion

Location: Austin, Texas

Project Overview:

A woman-owned vegan ribs brand, in stores from April 2026. The brief for Hoof Happy's visuals was simple: make plant-based food look craveable and welcoming to every kind of eater. Clean ingredients, big flavor, animal-free recipes — and versatile enough that you feel good about what's on your plate.

Crew:

Photographer: Nitya Jain

Drink Stylist: Kristina Wolter

Lighting + Digitech: Tomas Segura

Photo Assist: Ish Holmes

Studio: Texas Grip

Hands holding two pieces of glazed barbecue ribs with green garnish over a white plate on a red tiled surface.
A white plate with crinkle-cut French fries and glazed pork ribs on a colorful table with yellow and orange tiles.
A woman dressed in black cooking attire holding a plate of slab-style ribs with a white background.
Person with red manicured nails cuts a slab of glazed barbecue ribs on a wooden cutting board with a knife.
Barbecue ribs on a decorative plate with three small bowls of condiments and pickles above it.
A woman with red hair and red lipstick holding a piece of glazed meat
A person holding a piece of glazed bacon with a dark background.
Watermelon slices with lime on a wooden plate, a glass of beer with foam, and a plate with a rack of ribs and French fries, on a colorful tiled table.
Black and white photo of a woman with curly hair, wearing a headband and earrings, holding a large kitchen knife partially covering her face, with her eyes staring directly at the camera.
Three glazed pork ribs in a beige skillet on a red tiled surface.
A hand with red nails is holding chopsticks over five rectangular pieces of glazed, garnished fish or meat on a turquoise oval plate, with a green and white striped cloth nearby.
A tray of barbecue ribs, sliced bread, pickles, sliced onions, jalapenos, baked beans, a small bowl of potato salad, and a side of barbecue sauce.
A picnic scene with a person sitting on a yellow striped blanket, surrounded by various food items, drinks, and flowers.
Smiling woman with curly black hair, red headband, wearing black chef's jacket, against a plain white background.
Close-up of a woman smiling with red lipstick, holding a piece of glazed barbecue ribs, licking her lips.
A hand with red-painted nails holding a chocolate-covered ice cream bar with melted red syrup, against a black background.

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